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Sales and marketing

No business can afford invisibility, which is why the way a business markets itself and how it plans its sales are vital to its development and growth.

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  • Growing the top line with a marketing audit
  • Direct marketing
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Business

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    • Growing the top line with a marketing audit
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    • SWOT analysis - look before you market
    • Selling benefits not features
    • How much to spend on marketing?
    • Assess your competitors
    • The value of a marketing plan
    • Distance Selling Regulations: an introduction
    • Advertising: complying with the rules
    • Promote your business: PR
    • Promote your business: advertising
    • Promote your business: marketing
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